Success story Alm Brand group |
IT-manager Carsten Parbo, Alm. Brand:
"ITP gives us a document solution, which combines our basic AS/400 systems with PC word processing facilities."
The Customer:
Alm. Brand group is engaged in general insurance, life insurance, international reinsurance, banking and financing activity. Alm. Brand is a Danish enterprise, and with more than 1,700 employees it is one of the largest Danish insurance and banking groups. A third of the employees work at the head office in Copenhagen - the others work at offices and branches all over the country.
The question:
"For many years our AS/400 comprised a solution which automatically generated standard letters and documents as an integral part of our life insurance system.
It was a sufficient enough solution, but today's requirements for more modern design and the use of modern word processing facilities were increasingly difficult to fulfil."
The Solution:
"Therefore we have chosen for ITP, Intelligent Text Processing. Using this solution we obtain efficient and automatic mass production of letters with dynamic data merged from the AS/400 along with sophisticated design and individualised data controlled letter wordings"
says Carsten Parbo, who is the IT manager of the life and pension division of insurance and banking group Alm. Brand.
"Initially we had only envisaged a 'one-to-one' replacement of all our the current letter solutions processed in batches. However, our users soon had so many options that at the same time a steady flow of new wishes appeared. Besides making better standard documents in connection with the system we could also take into account all the possibilities of ITP when revising the routines and processes of our customer service staff. Today we thus see a marked improvement in both customer service quality and efficiency."
The Bottom line:
"ITP provided us with automated state of the art letter production. Each customer service staff member now feels letter generating to be an automatic and integral part of case administration.
Besides the purely data controlled letter wordings, ITP gives in case of on-line letters (individual correspondence) the possibility of user controlled selection of wording and, if necessary, insertion of individualised optional text, all of it tailored to a specific.
In this process we have found marked efficiency gains and quality improvement as we are now able to make such letters in a standardised and controlled process in one operation.
We believe that by choosing ITP we have obtained a solution with many possibilities and huge prospects."


