Analyst information
Both end users and market observers recognize the rising role of documents, forms and correspondence in customer relations initiatives. Far from being a cost burden and operational drain, documents have earned their place as the centerpiece of customer communications and marketing strategies. A range of reports and studies validate the importance of document output in successful customer management and growth.
Recent Publications
- Gartner – Re-energized Users and Vendors in the Customer Communications Management Market, by Rita E. Knox
- Strategy Partners – Innovation in Document Communication, by Oscar Dubbeldam
- Forrester Research – “The Forrester Wave™: Document Output For Customer Communications Management, Q3 2011” (DOCCM) report
- Celent - Solution Vendors for Insurers 2011, by Nicolas Michellod
Aia Software & analyst relations
Tim van Hugte, Business Development Manager
t.vanhugte
aia-itp(dot)com

