Meat & Livestock Australia Selects Aia's ITP

Solution will Automate Production of contracts and Correspondence for Print & Web

Sydney, November 16th 2006 - Aia software, a proven market leader in providing Correspondence solutions, today announced that Meat & Livestock Australia (MLA), a producer-owned company that provides marketing services to livestock producers, processors, exporters, foodservice operators and retailers, has chosen Aia's ITP suite of correspondence solutions to automate the creation and production of contracts and customer correspondence from SAP solutions. Using ITP, MLA will deliver highly personalized customer contracts to clients and agents via multiple distribution channels including print, email, and the Web, enabling more efficient and cost-effective operations.

Established in 1998, MLA needed to replace its existing in-house built correspondence creation systems with a more flexible and future proof solution for generating both paper-based and electronic documents from SAP solutions for there clients and customers.

Awarded the SAP certified for Netweaver, ITP/Online Server enables seamless integration with SAP and other enterprise applications or systems. The solution also offers a state-of-the-art document modeling environment, ITP MDK repository enabling users to dynamically produce graphically-rich, highly personalized documents, including marketing collaterals, invoices, bills, and contracts for both online and print distribution via a familiar and easy-to-use User Interface.

MLA's existing document creation systems could not support there need to produce high quality personalized customer contracts for print and distribution from within SAP. ITP's online server's robust feature set and its ability to produce both printed and electronic correspondence, will allow MLA to standardize contracts and correspondence production on a single platform and create highly personalized documents with ease.

"Leveraging the production of regulated documents with highly personalized customer communications from within SAP represents a powerful opportunity for organizations to build profitable customer relationships in a more cost-effective and relevant way," explains John Kara , Aia ANZ managing director "The selection of ITP by MLA further reinforces our market leadership position in the industry, as well our ability to deliver compelling business value to clients worldwide."

About MLA

MLA, with offices in twelve countries, helps to maintain and grow valuable export markets for the Australian meat and livestock industry through extensive marketing activities overseas. MLA has around 34,000 livestock producer ´members´ who have stakeholder entitlements in the company.

MLA's mission is to develop world leadership for the Australian red meat and livestock industry. MLA's core activities are building demand for Australian red meat, improving market access for our products and conducting research and development (R&D) to provide competitive advantages for the industry.
Additional information can be obtained by visiting MLA's website at www.mla.com.au

About Aia

ITP Software automates the production of documents and e-output from applications and application data typical of governments, financial services and insurance companies. Compared to other tools, ITP offers an excellent price/performance ratio with a simple-to-use tool that can be used to create any kind of document. ITP supports faster front end development using common word processing packages like MS Word, making it easy for a wider range of users to work, and resulting in development times reduced by as much as 50 percent. ITP seamlessly integrates into core applications while remaining transparent to the end user and final documents are created without external scripts, macros or applications. The software's richly featured end-to-end output processing covers all key functional areas with a single modular toolset. It supports both workstation-based and high-volume server-driven document generation. ITP is compatible with all standard data sources and platforms, as well as a variety of output formats including formats such as PDF and HTML.
More information: www.aia-itp.com.