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PrintSoft partners with Aia to transform customer communications

From left to right: Judith Niederschelp, General Manager Global Alliances PrintSoft - Paul Maas, CFO Aia Software - Paul Dirven, CEO Aia Software
Global alliance to help organizations in public and private sectors

Nijmegen, June 28th 2010 - Document management specialist PrintSoft has formed a global strategic alliance with interactive correspondence expert Aia Software. The move comes as PrintSoft positions itself as a leading global authority in the move to more efficient, business-critical customer communications. Joining forces with Aia Software marks the expansion of PrintSoft’s international network of technology partners, committed to helping organizations in the public and private sectors respond to customers more quickly, professionally and economically. 

Aia Software contributes valuable experience to the partnership, through its work with market leaders such as ABN Amro and Credit Suisse Leasing, plus local government in the US and Europe. Its strengths are strategically aligned with PrintSoft’s expertise in multi-channel printing, distribution and archiving and its global credentials via parent company Australia Post.

The alliance represents a strong proposition for firms looking to cut costs while cementing all-important customer relationships. This ‘more for less’ approach has cross-sector appeal, from government to finance, insurance to utilities. The partnership represents a ‘one stop shop’ of solutions to add value at every stage of the correspondence creation process, with all varieties of document. One-off high value pieces, ad-hoc documents generated on a desktop PC, high frequency marketing mailings and everyday correspondence, can all be created more quickly and cost-effectively using Aia and PrintSoft’s combined technologies.

”As partners, we can now bring a fully ‘joined-up’ approach to document management across all industries”, commented PrintSoft’s General Manager Global Alliances Judith Niederschelp. “With our combined experience, we can engineer clients’ systems to ensure technology bears the burden of the resource-intensive document creation, distribution and archiving process, whether dealing with one document or a million. This way, organizations can respond quickly and efficiently to customer needs and, critically, stay competitive on cost and customer service.”

“The technology we now offer as partners is proven to deliver 277 per cent return on investment by optimising the customer correspondence process,” commented Aia Software CEO Paul Dirven. “With our stragegy of transferring the responsibility of document content and templates management to the business users, our solution gives businesses short time-to-market for correspondence and better management of customer communications."

About PrintSoft

A wholly owned subsidiary of Australia Post, PrintSoft is a global innovator in postal technology and services, with an enviable growth and profit track record. PrintSoft provides integrated software solutions designed to simplify and automate the creation, production and delivery of personalised documents. PrintSoft software is used by thousands of companies worldwide to manage customised customer correspondence such as TransPromo. The company masterminded the flagship postal solution Hybrid Mail.
www.printsoft.com

About Aia Software

Aia Software is a leading global producer and provider of document and forms solutions. The ITP Document Platform enables business users to compose high quality, personalized, business-critical documents. Over 1000 organizations worldwide already use ITP as an integrated solution to automate the production of standard documents in high volume, compose sophisticated individual correspondence from pre-defined paragraphs, or to dynamically complete Web forms. ITP can be quickly and seamlessly integrated with customers' existing application and technical platforms. Aia Software has branch offices in North America, the UK, The Netherlands, Germany, Switzerland and Australia.
www.aia-itp.com