sTN chooses ITP for written communication
Interface with Dynamics CRM enables efficient personalization
Nijmegen, June 11th 2010 - Aia Software has announced that the Dutch foundation for telecom and Internet users (sTN) has chosen the ITP Document Platform to optimize communication with prospects and customers. sTN promotes the interests of members of sector organizations, who benefit from the various telecommunications framework or discount contracts that sTN takes out with operators on the organizations’ behalf. This involves personalized quotations and proposals for the extension of existing contracts, but also written confirmation of interaction with the telephone help desk. In order to optimize its written communication process, sTN was looking for a solution that could be linked to Microsoft Dynamics CRM and that can work with multiple labels and conditional texts. The ITP Document Platform, which is currently being implemented, will enable sTN staff to generate all correspondence directly from the CRM system, while all customer data is stored in one place.
sTN chose Microsoft Dynamics CRM at the beginning of this year and also needed an additional, linked correspondence solution. A centrally managed library of text blocks is currently being set up in ITP and the house style and communication rules of the various sector organizations are being recorded. Thanks to the interface with the CRM system, customer details and information about current telephone subscriptions can be incorporated directly in the correspondence. When composing correspondence, employees determine themselves which text blocks are relevant.
“Communication means personalization, but personalization does not have to be laborious,” according to Joost Storimans, ICT Manager at sTN. “This means that you need to provide staff with all the available resources for composing personalized correspondence as efficiently as possible. The interface between Microsoft Dynamics CRM and the ITP Document Platform has enabled us to make considerable progress. Not only can we can record text blocks and communication rules and styles in ITP, which saves a lot of time, but we can also personalize our correspondence. We can therefore communicate with the customer consistently and personally, while saving time and also money.”
About sTN
sTN was founded in 1997 in order to help Dutch SMEs get to grips with the new telecommunications landscape created by liberalization of the market. The foundation aims to provide an answer to all telecommunications-related questions and problems in Dutch Small and Medium Enterprises. SMEs can approach sTN through the existing structure of sector and umbrella organizations. As well as providing information, sTN negotiates discounts on telecom costs for the members affiliated with these organizations by bundling joint telephone traffic.
www.stn.nl
About Aia Software
Aia Software is a leading global supplier of documentation solutions. Their ITP Documentation Platform helps staff create relevant and personalized business-critical documentation. Over 1,000 organizations use ITP as their integrated total solution for large-scale automated generation of standard documents, individualized snippet-based correspondence, and dynamic form-based data entry. ITP interfaces seamlessly with existing business applications. Aia Software is a fully independent company with head offices in the Netherlands and branch offices in the United States, the United Kingdom, Germany, Switzerland and Australia.
www.aia-itp.com